PFIZER’S SECRET WEAPON – A SMILE…

It’s good to see the world’s biggest drug company, Pfizer, using video to support its mega-bid to buy UK pharmaceuticals giant AstraZeneca.  And this morning (Monday May 12) they introduced another element into the equation.  A smilier and more human spokesperson.

Chairman and CEO Ian Read’s videos in favour […]

By |May 12th, 2014|Crisis communication, Keynote speeches, Leadership, News, Presentation, Public speaking, Storytelling, thetonywordsblog, Video|Comments Off on PFIZER’S SECRET WEAPON – A SMILE…

Introducing the £200 film-maker

I very much enjoyed today’s Communicate! 2013 conference in Bristol, so thank you to all those who gave me such a warm welcome. I was asked about my budget professional film kit and promised to post about it, so here goes. Amazingly, you can now set yourself up as a […]

By |July 4th, 2013|News, Storytelling, Video|Comments Off on Introducing the £200 film-maker

Why trainers should use video

It’s funny how many people who are very gifted communicators when they are in a familiar setting can suddenly go all shy and tongue-tied when the location changes.

Thus it is that many teachers and management trainers can be quite at home standing up in front of a classroom or training […]

By |June 23rd, 2013|Video|Comments Off on Why trainers should use video

How to get rid of YouTube branding

YouTube is a fantastic resource in all sorts of ways, and one of its most useful functions for business websites is the ability to ‘embed’.

This is basically a bit of techie sleight of hand. It LOOKS as though the video is on your site, with its size and shape placed […]

By |June 18th, 2013|Video|Comments Off on How to get rid of YouTube branding