PFIZER’S SECRET WEAPON – A SMILE…

It’s good to see the world’s biggest drug company, Pfizer, using video to support its mega-bid to buy UK pharmaceuticals giant AstraZeneca.  And this morning (Monday May 12) they introduced another element into the equation.  A smilier and more human spokesperson.

Chairman and CEO Ian Read’s videos in favour […]

By |May 12th, 2014|Crisis communication, Keynote speeches, Leadership, News, Presentation, Public speaking, Storytelling, thetonywordsblog, Video|Comments Off on PFIZER’S SECRET WEAPON – A SMILE…

WHAT TO SAY WHEN THERE’S NOT MUCH YOU CAN SAY (How to SAIL through a media crisis #3: ‘Inquiry’)

This UK media statement by Ursula Lidbetter, new chair of the troubled Co-op, uses the Sympathy, Action, Inquiry formula. It also shows how it’s possible to speak confidently even when there’s not much you can say!

I think Ms Ledbitter did a good job in the circumstances. Possible legal action, several big […]

By |November 22nd, 2013|Crisis communication, Leadership, News, Storytelling|Comments Off on WHAT TO SAY WHEN THERE’S NOT MUCH YOU CAN SAY (How to SAIL through a media crisis #3: ‘Inquiry’)

SHOULD A CEO HAVE TO UNDRESS IN A PHONE BOX? (How to SAIL through a media crisis #2: ‘Action’)

superman big

DC Comics fans have been baffled for years about why Clark Kent, the world’s most diffident reporter, never gets fired.  Imagine the frustration of Daily Planet editor Perry White. He’s running a news outlet in a city where people keep […]

By |November 12th, 2013|Crisis communication, Leadership, News|Comments Off on SHOULD A CEO HAVE TO UNDRESS IN A PHONE BOX? (How to SAIL through a media crisis #2: ‘Action’)

Should a CEO be able to fix a broken toilet?

You get philosophical when you’re fixing a broken toilet. I do, anyway, which is probably an indication that really I should be thinking about what I need to do to the toilet rather than trying to improve on Aristotle.

But anyway. There I was, sitting on the bathroom floor, reasonably happy […]

By |November 1st, 2013|Leadership|3 Comments

Ever met someone boring at a party?

Have you ever been to a party where you don’t know anyone, and had to make polite conversation with a stranger? It can be an excruciating experience, and we Brits tend to fall back on that old standby, the weather. It has been genuinely weird lately, right? But I digress…

Anyone […]

By |June 18th, 2013|Leadership|Comments Off on Ever met someone boring at a party?