PFIZER’S SECRET WEAPON – A SMILE…

It’s good to see the world’s biggest drug company, Pfizer, using video to support its mega-bid to buy UK pharmaceuticals giant AstraZeneca.  And this morning (Monday May 12) they introduced another element into the equation.  A smilier and more human spokesperson.

Chairman and CEO Ian Read’s videos in favour […]

By |May 12th, 2014|Crisis communication, Keynote speeches, Leadership, News, Presentation, Public speaking, Storytelling, thetonywordsblog, Video|Comments Off on PFIZER’S SECRET WEAPON – A SMILE…

WHAT TO SAY WHEN THERE’S NOT MUCH YOU CAN SAY (How to SAIL through a media crisis #3: ‘Inquiry’)

This UK media statement by Ursula Lidbetter, new chair of the troubled Co-op, uses the Sympathy, Action, Inquiry formula. It also shows how it’s possible to speak confidently even when there’s not much you can say!

I think Ms Ledbitter did a good job in the circumstances. Possible legal action, several big […]

By |November 22nd, 2013|Crisis communication, Leadership, News, Storytelling|Comments Off on WHAT TO SAY WHEN THERE’S NOT MUCH YOU CAN SAY (How to SAIL through a media crisis #3: ‘Inquiry’)

FOR CEOs, WHY IS ‘SORRY’ OFTEN THE HARDEST WORD? (How to SAIL through a media crisis #1: ‘Sympathy’)

I Regret 2

First, I have bad news for those who were expecting a way to remove all the pain from a crisis. You can’t. And I’m not using the word SAIL to imply that any crisis is plain sailing.

Instead, I’m suggesting […]

By |October 30th, 2013|Crisis communication, News, Storytelling|2 Comments

Introducing the £200 film-maker

I very much enjoyed today’s Communicate! 2013 conference in Bristol, so thank you to all those who gave me such a warm welcome. I was asked about my budget professional film kit and promised to post about it, so here goes. Amazingly, you can now set yourself up as a […]

By |July 4th, 2013|News, Storytelling, Video|Comments Off on Introducing the £200 film-maker

Storytelling 101 – the key to journalism, marketing and blockbuster movies

Journalists are often accused of painting a sensational and negative view of the world, but sometimes it’s irresistible.

A client once complained to me that a local journalist came to interview her about her Boy Scout troop, but seemed much more interested in irrelevant personal details.

“Oh yes?” I inquired politely. “Like […]

By |June 18th, 2013|Storytelling|Comments Off on Storytelling 101 – the key to journalism, marketing and blockbuster movies