PFIZER’S SECRET WEAPON – A SMILE…

It’s good to see the world’s biggest drug company, Pfizer, using video to support its mega-bid to buy UK pharmaceuticals giant AstraZeneca.  And this morning (Monday May 12) they introduced another element into the equation.  A smilier and more human spokesperson.

Chairman and CEO Ian Read’s videos in favour […]

By |May 12th, 2014|Crisis communication, Keynote speeches, Leadership, News, Presentation, Public speaking, Storytelling, thetonywordsblog, Video|Comments Off on PFIZER’S SECRET WEAPON – A SMILE…

Live audiences rarely throw fruit

You’re standing in front of a room full of people. They are all looking at you. Your heart is pounding. Your breath is shallow. You can feel a cold sweat breaking out. Perhaps you should run. Yes, that’s a good idea. Maybe you can get to the door before they […]

By |June 18th, 2013|Presentation|Comments Off on Live audiences rarely throw fruit