my latest news/blog posts
PFIZER’S SECRET WEAPON – A SMILE…
It’s good to see the world’s biggest drug company, Pfizer, using video to support its mega-bid to buy UK pharmaceuticals giant AstraZeneca. And this morning (Monday May 12) they introduced another element into the equation. A smilier and more human spokesperson.
Chairman and CEO Ian Read’s videos in favour […]
WHAT TO SAY WHEN THERE’S NOT MUCH YOU CAN SAY (How to SAIL through a media crisis #3: ‘Inquiry’)
This UK media statement by Ursula Lidbetter, new chair of the troubled Co-op, uses the Sympathy, Action, Inquiry formula. It also shows how it’s possible to speak confidently even when there’s not much you can say!
I think Ms Ledbitter did a good job in the circumstances. Possible legal action, several big […]
SHOULD A CEO HAVE TO UNDRESS IN A PHONE BOX? (How to SAIL through a media crisis #2: ‘Action’)
DC Comics fans have been baffled for years about why Clark Kent, the world’s most diffident reporter, never gets fired. Imagine the frustration of Daily Planet editor Perry White. He’s running a news outlet in a city where people keep […]
FOR CEOs, WHY IS ‘SORRY’ OFTEN THE HARDEST WORD? (How to SAIL through a media crisis #1: ‘Sympathy’)
First, I have bad news for those who were expecting a way to remove all the pain from a crisis. You can’t. And I’m not using the word SAIL to imply that any crisis is plain sailing.
Instead, I’m suggesting […]
Introducing the £200 film-maker
I very much enjoyed today’s Communicate! 2013 conference in Bristol, so thank you to all those who gave me such a warm welcome. I was asked about my budget professional film kit and promised to post about it, so here goes. Amazingly, you can now set yourself up as a […]
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