MEDIA TRAINING 101 – DON’T LIE, AND DO ANSWER THE QUESTION!

I’ve just watched a car crash TV interview on MSNBC in which Trump advisor Brad Thomas was crucified by two extremely knowledgeable financial journalists.

Mr Thomas praised President Trump for making the stock market go up and for creating a million jobs. His […]

By |August 19th, 2017|Uncategorized|Comments Off on MEDIA TRAINING 101 – DON’T LIE, AND DO ANSWER THE QUESTION!

WHY YOU SHOULD GET MEDIA TRAINED

In these days of fake news and presidential tweets, do you still need to be trained to meet the media? Or is ‘mainstream media’ too dead to bother with? My view is that social media posts are still not ‘news’ on their own. Think of Donald Trump’s tweets. If he […]

By |August 18th, 2017|Uncategorized|Comments Off on WHY YOU SHOULD GET MEDIA TRAINED

DO YOU KNOW YOU CAN PRODUCE A GREAT VIDEO IN ABOUT AN HOUR?

Well, your bit anyway. My contribution takes a bit longer than that, but it’s all stress-free for you.

Here’s how I do it.

By |July 31st, 2017|Uncategorized|Comments Off on DO YOU KNOW YOU CAN PRODUCE A GREAT VIDEO IN ABOUT AN HOUR?

CRISIS COMMUNICATION: STOP ‘OTHERING’ THE SURVIVORS

Last week saw the first public meeting of Kensington and Chelsea Council since the disastrous fire on their patch at Grenfell Tower, which killed more than 80 people.

The meeting didn’t go well.  Feelings were already running high about the council’s handling of […]

By |July 25th, 2017|Uncategorized|Comments Off on CRISIS COMMUNICATION: STOP ‘OTHERING’ THE SURVIVORS

THE PRIZE FOR NOT ANSWERING QUESTIONS GOES TO…

I have been advising clients for years that they should always answer journalists’ questions, but this week I have seen the most amazing piece of question-evasion I’ve ever witnessed in my life. And it didn’t come from a media interviewee!

No, it came […]

By |July 23rd, 2017|Uncategorized|Comments Off on THE PRIZE FOR NOT ANSWERING QUESTIONS GOES TO…

WHAT CRISIS ARE YOU GOING TO HAVE?

You almost certainly won’t be able to predict what kind of crisis will next hit your organisation, or when. But there are some things you can do to prevent or minimise the damage from the most common types of crisis. Here’s a […]

By |July 18th, 2017|Uncategorized|Comments Off on WHAT CRISIS ARE YOU GOING TO HAVE?

NEW VIDEO: HOW TO HANDLE THE MEDIA IN A CRISIS

By |July 10th, 2017|Uncategorized|Comments Off on NEW VIDEO: HOW TO HANDLE THE MEDIA IN A CRISIS

TOP TEN CRISIS MEDIA TIPS

1) Have a plan.
Sorry if you’re in a crisis now – this is one you should have done beforehand! If the crisis is already underway, put a plan together as quickly as possible. The plan sets out the chain of command […]

By |June 29th, 2017|Uncategorized|Comments Off on TOP TEN CRISIS MEDIA TIPS

MAKE A GREAT FIRST IMPRESSION: CHANNEL YOUR EARLY HUMAN…

When you feel awkward introducing yourself to a stranger at a party or networking event, you’re channelling your inner Early Man (or woman). The original humans lived in groups of families on the plains of East Africa. Everyone in the group knew […]

By |May 25th, 2017|Uncategorized|Comments Off on MAKE A GREAT FIRST IMPRESSION: CHANNEL YOUR EARLY HUMAN…

HOW TO PRESENT YOUR BRILLIANT IDEA!

*** WATCH VIDEO! ***

The good news is … you’ve had a fantastic idea. The less good news is … now you have to tell people about it. And you’re much better at inventing things than you are at communication.

You’ve probably […]

By |May 1st, 2017|Uncategorized|Comments Off on HOW TO PRESENT YOUR BRILLIANT IDEA!